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The fee for all project makes $45.000. If you wish to invite me for performance of all three stages can use 5 % the discount (in that case my fee will make $42.500). Your payment full or in parts ($15.000), fastened by your signature under the given offer, will serve as a guarantee to start expansion process.
John MakKefri, vitse-prez. American a building on manufacture of ornaments
John Dow, the adviser Consulting agency on manufacture expansion
The application: the ethical code
Why it and other similar offers always won tasks? Yes because they adhered to the instructions resulted earlier in the given chapter. We will list them.
1. The purpose of triple expansion of manufacture of ornaments has been defined, but to reach it promised nobody.
2. All steps of each stage of the project have been defined, but actual procedure has not been opened.
3. Mister Dow has tracked, that to it have not imposed rigid time frameworks.
4. It has in detail acquainted the client from it, and also the duties.
5. Mister Dow has diplomatically explained to the client that job will not begin, while it will not be paid.
6. In the offer the success of the project is meant, but never it is mentioned.
7. The project is broken into three stages that gives the chance to the client to "leave" upon termination of any of them.
8. Mister Dow has faith of the client, offering 5 % the discount for a full advance payment.
9. In the end of the offer prompting to action »contains«, offering to the client to transform the offer into the contract.
10. The covering letter maintenance says to the client that the task is very important for the adviser, and assures that the project will receive a proper attention.
11. Mister Dow has put the personal ethical code or the ethical code of the organisation calculated on it and the greatest trust of the client.
CASE FROM PRACTICE
?.?., the adviser for the computer software, always called back to the clients in two weeks after the offer. Sometimes it directly fell down a head of the client that «to learn how affairs with the project» are. He has told to the personnel of the American league of advisers that did it because of containing in all books about sale which he ever read, persevering recommendations to learn about reaction of clients (buyers). However such practice good to it did not bring anything, and sometimes had even negative effect.
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