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It BUSINESS OF THE ADVISER
The plan on it to business is calculated on maximum and it addition of the income for your practice.
Seminarnyj business not so is easy, as 10 years ago. For this purpose there are two reasons.
1. Now people have other means of noegenesis different from visiting of seminars. At first they try to take the same information from audio- and videocassettes, TV, books and the Internet. These means are less expensive, than seminars.
2. People hate to pay unreasonably much for air tickets and hotel accommodation only to visit a seminar.
And nevertheless organizers of seminars continue to earn many money. After all they have a necessary product in due time and in a proper place for the necessary price. It also will help you it the given plan.
STEP 1. MARKET STUDYING
It is necessary to take care of appeal of a seminar to buyers and its ability to be sold. At a choice of a subject of a seminar be set by following questions and receive on them answers, having conducted necessary research of the market:
?) Whether there are any other seminars on the given subject?
?) If is, how much they are good?
?) If are good, how much they are positive in the financial plan?
?) If on my subject there are no other seminars, whether therefore it, what nobody thought of them, or attempts to it have appeared unsuccessful?
Now pass to the chosen subject and ask itself following questions:
?) Whether there can be my heading sold?
?) Whether educational advantages of my seminar are less expensive, than in other formats (TV, the Internet, audiocassettes, videocassettes, books)?
If all (and not just some) answers meet your requirements and give «green light», only then continue to move further. If any answer denies your purpose, it is necessary to choose other subject – capable to satisfy all your requirements reflected in the above-stated questions. Now it is possible to prepare for a seminar.
STEP 2. SOIL CHECK
As much as possible to avoid financial risk, it is necessary to check the it business continually ways. The first that requires check, it is ability of a subject of a seminar to be sold. To you can seem that all represented knowledge, procedure, the information are, etc. extremely necessary for success of the future visitors. However they also can disagree with you. That without risk of loss of the consulting fee to check up efficiency of a subject, it is necessary to spend some time.
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